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Omnichannel Marketing. It’s all about the customer.
- ewil0047
- Nov 12, 2021
- 2 min read
The changing channel landscapes have totally reshaped the way consumers and end-users buy. With so many of our customers online, is omnichannel marketing the future of
e-commerce?
What is it?
Omnichannel marketing is all about the customer, and providing consumers with a holistic shopping experience that is smooth and seamless irrespective of where they are or how they decide to purchase.
Founder and Executive Chairman of Amazon, Jeff Bezos claims the only real constant in retail is customers’ desire for lower prices, better selection, and convenience. It is no surprise that this retail giant’s mission is to be “Earth’s most customer-centric company” and that means creating a unified omnichannel experience.
No Lines. No Checkout. No Worries with Amazon Go.
Trail blazers of the supermarket industry, Amazon Go have developed an experience that is being described as the future of eCommerce.
Taking omnichannel retailing to new heights, Amazon Go uses the world’s most advanced shopping technology to create a seamless in-store customer experience.
How does it work?
Amazon has combined machine learning, computer vision and artificial intelligence into the fabric of their stores to revolutionize the way we shop.
Source: created by Emma Wilmot using Canva.com
As we become more and more time poor, people are craving simplicity and ease within the retail industry and Amazon are offering their customers just that.
I don’t know about you, but I sure would appreciate a seamless shopping experience.
Completing the weekly shop is always a dreary task as it takes what seems like a lifetime to unpack your entire trolley onto the conveyor belt and have the cashier swipe item by item into your shopping bags. God forbid the lines are so long you decide to use the self service check out for a weeks' shop and have the attendant come over to assist you every 30 seconds. What a breeze shopping would be if Australian Supermarkets took inspiration from Amazon Go and followed an omnichannel approach to the shopping experience.
Are you a connected consumer? Would you shop like this or do you prefer the interaction and experience of traditional shopping?
Don't feel like going into the store at all? Check out Dollar Shave Clubs omnichannel retail strategy in my blog Dollar Shave Club founder and former CEO Mike Dubin rode the viral wave of success (wixsite.com).
Written by Emma Wilmot
Thank you for sharing this insight. Indeed, we live in a totally whole new era where we are all time poor that we benefit from getting information or promotions about the brands or products we require at exactly at the time we need them. In saying this, the customers that we are serving has definitely changed. One of the challenges we are facing as marketers are how we can create seamless omnichannel marketing campaigns and how we can attribute conversions to the multichannel online marketing campaign. And yes, like you, given my current poor time state, I sure love a seamless shopping experience, although, there are items that I would need to still shop in the actual shops like the…
I love this process, not only are we learning, then re-leaning as we read our peer's blogs, but learning from the content they bring. Thanks for sharing this one- so interesting. My husband is in the lighting industry and I know that some of the 'lighting Wizards' as I call them are collaborating with academics on supermarket information systems that are transmitted to mobile devices through overhead lighting sources. I am sure it is just a matter of time before a myriad of innovations combine making something as pedestrian as a trip to the supermarket a high tech wonderland. But I must admit to being a tad sceptical when we are told that this is all about the customer experie…
Wow, I love the graphics and the examples that you have shared! Honestly, Amazon has been a stellar company to watch for innovation (despite the CEO being a bit of a meme). The supermarket concept developed by them is a step forward for the supermarket experience. I am currently based out in Singapore but, local supermarkets have adapted a model similar but it still requires you to scan the product code on your phone before you walk you out.
I love this feature because I don't need to interact with anyone, I can grab, scan and leave the place. Don't have to worry about rush packing, I can pack while I scan and so much more. And after reading this,…
Great post Emma! I think with consumers having more choices than ever, and less time than ever, a truly omni-channel experience is the way forward for retail. There's nothing worse than walking into a clothing store and having to stand in queue for 10 minutes, especially if they only have one staff member on in a full store! Being able to walk in, scan on, grab a product and walk out like what Amazon has done is such a convenient model. If the technology is available now, I wonder how long it will take for other major chains to catch on? From there, how long will it take for small businesses with far less manpower to offer a similar solution?…